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Unemployment Insurance Application Redesign

The Office of Innovation is helping to modernize the NJ State Department of Labor’s Unemployment Insurance application, making it faster and less stressful for New Jerseyans to apply for unemployment benefits and streamlining back-end processes so State employees can work more efficiently. This ongoing work is part of the Resident Experience Initiative.

Challenge

As the COVID-19 pandemic upended lives and the economy, millions of New Jerseyans were suddenly left unemployed. The unprecedented flood of applications to the State’s Unemployment Insurance (UI) system significantly strained a legacy system that had been underinvested in for decades. Complicated application language, incompatibility with mobile devices, and ever-changing federal guidelines compounded the challenge of a massive increase in application volume. Residents were frustrated by delays and confused by the process, while State employees struggled to do their work within an inefficient system.

Innovation In Action

Rather than spending years to update the legacy mainframe – the most sensitive and difficult part of the UI system – OOI worked with the Department of Labor using an agile and resident-first design approach to make immediate improvements, starting with the initial claim application. Initially, OOI helped the team launch a “facelift” to the existing application with mobile friendly, accessible designs, before a full-scale redesign of the application launched in April 2024.

Project partners interviewed residents at community centers, libraries, and beyond to understand their specific frustrations with applying for Unemployment Insurance and what questions were misunderstood and leading to delays in receiving benefits. OOI then tested a series of changes with residents including simplified, plain-language questions, bigger text and answer buttons, and clarifying text on potentially confusing questions. Updates also included ensuring the application is mobile-friendly and meets accessibility design standards.

Impact + Metrics

  • In April 2024, a completely redesigned UI application was launched with 20% fewer questions. On average, the previous application took 3 hours and 50 minutes to submit. With the new application, half of applicants submitted theirs in less than 25 minutes.
  • There was also a 14% reduction in applications that require manual review before entering the system.
  • As of March 2025, more than 90% of applicants now finish and submit on the same day.
  • The application is also fully available in native Spanish, and has been optimized for assistive devices.
  • This partnership spurred the creation of a new Office of UI Modernization at the NJ State Department of Labor to oversee ongoing efforts to improve the UI system.
  • Based on its agile approach and the success of its early efforts, New Jersey was selected by the US Department of Labor as one of two states to lead a national pilot to modernize the federal unemployment insurance system by improving the user experience and streamlining the delivery of benefits.
  • In September 2024, GovTech’s Center for Digital Government provided a Government Experience award to this project for raising the bar on the experience of government services.

Status

  • The UI application system continues to be updated using agile processes, which continually introduces improvements.

Resources and Additional Information

Partners

  • NJ State Department of Labor
  • NJ State Office of Information Technology
  • U.S. Department of Labor
  • United States Digital Service
  • United States Digital Response

Last updated on 3/4/25

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