Skip to main content

Official Site of the State of New Jersey

Governor Phil Murphy • Lt. Governor Tahesha Way
Get Updates

Office of Innovation

Home
About Us
Our Work
Impact Report
Innovation Skills
News
Blog
Join Our Team
Stay in Touch

About the Playbook

The C+E Lab Playbook

Pre-Launch Checklist

Here is a handy checklist to make sure all needed tasks are done and requirements organized before your campaign is pushed live:

Creative Production

All assets detailed in the updated Creative Brief have been produced

Copy has been proofread

Asset file output complies with vendor/partner specifications (file size, format, sizing)

Final approval confirmed with stakeholder(s)

Media Buying

Social media "brand pages" set up

Social media "brand pages" verified

Self-serve platform accounts created and credit card info loaded

Payment terms agreed to for professional services engagements

Insertion orders reviewed and signed for professional services engagements

Tracking Implementation

Google Analytics 4 (or other analytics platform) set up

Creation of "action events" in analytics platform

Implementation of media partner pixel(s) at least 2 weeks before target launch

Verification of tracking implementation

Dashboard and Reporting Set-up

Review of pre-packaged marketing campaign reports within analytics platform/self-serve media platform

Customization of marketing campaign reports based on campaign goals and desired intelligence

Trafficking

Development of Creative Matrix

Development of Trafficking Instructions

Uploading of assets into self-serve platforms

Send instructions and assets to partners

Did you find what you were looking for on this page?

Great! We're looking for ways to improve this page — what ideas come to mind?

Your feedback helps improve this web page. For specific questions about your situation, contact us.

Try again, please. We didn't get your answer because of a technical issue.

Thanks for sharing your thoughts!

To hear about paid feedback opportunities in the future, join our user testing list.

Email address

Try again, please. We didn't get your answer because of a technical issue.

Thanks for signing up!

Office of Innovation

State of New Jersey

team@innovation.nj.gov

30 Livingston Avenue
New Brunswick, NJ 08901

Privacy, Terms & License

Sign up for updates

An official website of the the State of New Jersey

Governor Phil Murphy
Lt. Governor Tahesha Way
NJ Home
Services A to Z
Departments/Agencies
FAQs
Contact Us
Privacy Notice
Legal Statement & Disclaimers
Accessibility
Open Public Records Act (OPRA)

Copyright © 2025 State of New Jersey

Sign up for updates from
the Office of Innovation