Our Values

• Problems that matter to real people. We focus on concrete problems that affect New Jerseyans with a focus on individuals who have historically not had access to services.
• Innovate with – not for – New Jerseyans. We work directly with the people of New Jersey to understand their needs and then create solutions together.
• Iterate and collaborate. We work with our partners as early as possible to design and release solutions iteratively, get feedback, measure results, learn fast, and deliver impact in a continuous cycle.
• Simplicity and ease. We prioritize plain language, easy to use interfaces, and seamless access to services, so New Jerseyans can get the help they need as efficiently and conveniently as possible.
• Accessible for all. We ensure that regardless of language, access to computers, economic status, ability, location, age, or digital literacy, New Jerseyans will be able to use government services.