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Impact Report 2024

About the Office of Innovation and Our Work

Our mission is to improve the lives of New Jerseyans by solving public problems differently.

In partnership with State departments and agencies, the Office of Innovation helps deliver better government products and services, ensuring they are as effective, efficient, and responsive as possible.

We do this by embedding with agencies across State government, working directly with residents, and using modern, data-driven, human-centered, and agile processes to better understand problems, and then iteratively solve those problems to help the New Jerseyans we serve. Our cross-functional teams use their expertise in everything from data to design, engineering to policy, product to communications, and more to develop innovative solutions to the most pressing challenges facing residents, businesses, and institutions across the Garden State.

The Office of Innovation’s work is organized around four core initiatives:

The Resident Experience Initiative: streamlining, simplifying, and improving how New Jersey delivers benefits and services to residents

The Business Experience Initiative: making it easier to start, operate, and grow a business in New Jersey

The Communication + Engagement Lab: leveraging modern consumer marketing and communication approaches to better connect New Jersey’s residents and institutions to state programs, resources, and services

Data + Policy: advancing the use of data, evidence-based research, and performance evaluation to solve complex public challenges in New Jersey State government

These initiatives have led to significant impact across State government, and have spurred collaborations with nearly every State department on dozens of high-impact projects, including:

Modernizing benefit programs to enable agencies to efficiently serve millions, while saving residents hundreds of thousands of hours and reducing agency costs by millions of dollars.

Building new tools that have helped millions access critical benefits like rental assistance, get COVID-19 vaccines, apply for business grants, and more.

Launching information hubs that have helped millions of New Jerseyans find critical information on job training resources, COVID-19 health guidance, youth mental health, support for the transgender and non-binary community, and more.

Designing engagement campaigns that have reached millions, encouraging residents to finish their college degree, get help with their business, and more.

Advising on policy innovations in areas that affect every New Jerseyan including the future of work itself, artificial intelligence, economic development, workforce training, and more.

The projects highlighted in the following pages are just a sliver of what we have accomplished. To see the full scope of our work, visit our projects page.

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